When it comes to building a website on Webflow, selecting the right plan can make all the difference. With multiple pricing tiers and features, it can be overwhelming to figure out which plan best fits your business’s goals. Whether you’re a startup looking to launch your first website or a small business seeking to scale, choosing the right Webflow plan can set you up for success. In this post, we’ll break down each Webflow plan and explain which is best for different types of businesses.
1. Understanding Webflow’s Site Plans
Webflow offers four main site plans, each designed to meet different needs. Understanding the features of each plan is key to selecting the right one for your business.
Basic Plan:
The Basic Plan is perfect for small, simple websites that don’t require advanced features. This plan is ideal for personal sites, small blogs, or informational pages.
Why It’s Ideal:
If your website’s purpose is to provide basic information and you don’t need dynamic content or a CMS, the Basic Plan is the most cost-effective option. It’s a great starting point for businesses with lower traffic or those who don’t require complex functionality.
Best For:
- Personal websites
- Simple business sites
- Portfolio websites
- Blogs with basic content
Pro Tip: As your business grows, you can upgrade to a higher plan when you need more advanced features like dynamic content, higher bandwidth, or improved performance.
CMS Plan:
The CMS Plan is designed for businesses that want to publish and manage dynamic content such as blogs, portfolios, or case studies. It’s a great choice for small to medium-sized businesses that need to update their website frequently and want more control over their content.
Why It’s Ideal:
The CMS Plan allows you to structure and manage content efficiently without needing to manually update every page. This is essential for businesses that need to post regularly or organize content such as news, articles, or product listings.
Best For:
- Small to medium-sized businesses
- Blogs with frequent updates
- News or media sites
- Case study collections
Pro Tip: Start with the CMS Plan if you expect to grow your content over time. It provides flexibility to handle dynamic content without the need for a major redesign as your business expands.
Business Plan:
The Business Plan is for companies that need more performance, such as faster load times and higher traffic limits. It’s perfect for businesses that rely heavily on their website for lead generation, sales, or conversions.
Why It’s Ideal:
This plan is built for businesses that expect high levels of traffic and need their website to perform at its best. It includes additional features like higher bandwidth, faster page load times, and priority support, making it ideal for businesses that can’t afford downtime or slow performance.
Best For:
- Businesses with high traffic
- Lead generation websites
- E-commerce websites (without Webflow's dedicated e-commerce features)
- Agencies and service providers
Pro Tip: If you’re running marketing campaigns that drive a lot of traffic to your website, the Business Plan ensures your site performs smoothly, providing a great user experience that converts visitors into customers.
Enterprise Plan:
For large companies or businesses with custom needs, the Enterprise Plan offers advanced features such as dedicated account support, custom SLAs, and increased security measures.
Why It’s Ideal:
The Enterprise Plan is tailored for businesses that need a high level of customization, scalability, and support. It’s perfect for large enterprises that manage high traffic volumes or sensitive data and require enhanced security and dedicated resources.
Best For:
- Large companies
- High-traffic websites
- Businesses needing advanced customization or security
- Companies that need dedicated support and uptime guarantees
Pro Tip: If your business requires custom solutions or advanced security features, consider reaching out to Webflow for a tailored Enterprise Plan. This allows you to scale without limitations while ensuring your site’s performance and security.
2. Understanding Webflow’s E-Commerce Plans
For businesses looking to sell products online, Webflow offers three dedicated e-commerce plans. Each plan is designed to meet the needs of different types of businesses, from startups to established companies looking to scale their online stores.
Standard E-Commerce Plan:
The Standard Plan is ideal for businesses that are just starting to sell products or services online. It includes all the core features you need to set up an online store and start accepting payments, including product management, orders, and secure checkout.
Why It’s Ideal:
If your business is new to e-commerce and you don’t expect high traffic or large transaction volumes, the Standard Plan gives you everything you need to get started. It’s also a budget-friendly option for businesses looking to test the waters in e-commerce without committing to a higher-tier plan.
Best For:
- New e-commerce businesses
- Small online stores
- Businesses selling a limited number of products
- Businesses with low to moderate traffic
Pro Tip: Start with the Standard Plan if you’re launching a small online store. As your store grows and you start seeing higher sales volumes, you can upgrade to a more advanced plan.
Plus E-Commerce Plan:
The Plus Plan is designed for growing e-commerce businesses that need more advanced features, lower transaction fees, and higher limits on sales volume. It’s ideal for businesses that expect to scale their online store and require more flexibility.
Why It’s Ideal:
With the Plus Plan, you benefit from reduced transaction fees, which can make a significant difference as your sales increase. It also includes advanced shipping options, more complex product management, and marketing tools to help boost sales. This plan is perfect for businesses that are growing and need more robust e-commerce features to handle higher traffic and transactions.
Best For:
- Growing online stores with a larger product catalog
- Businesses that expect higher traffic and sales volume
- Businesses looking for advanced e-commerce features (e.g., custom checkout options, better shipping management)
Pro Tip: If you’re already generating regular sales and expect to grow your store quickly, the Plus Plan’s lower transaction fees and advanced features will save you money in the long run.
Advanced E-Commerce Plan:
The Advanced Plan is for businesses that are scaling rapidly and require premium e-commerce features, the lowest transaction fees, and high-volume sales capabilities. This plan is designed for large online stores with a substantial amount of traffic and transactions.
Why It’s Ideal:
The Advanced Plan provides everything needed to manage a large, complex e-commerce site. With nearly unlimited scalability, this plan includes features like real-time shipping calculations, advanced integration capabilities, and the lowest transaction fees of all the plans. It’s ideal for businesses that need top-tier performance and flexibility for handling a large number of products, orders, and customers.
Best For:
- Large-scale e-commerce businesses
- Stores with high transaction volumes
- Businesses that require advanced shipping and fulfillment solutions
- Enterprises managing complex inventory and sales operations
Pro Tip: If you’re running a high-volume e-commerce store, the Advanced Plan’s reduced transaction fees can save you significant money, while the enhanced features will help streamline your operations as you scale.
3. Freelancers and Solopreneurs: Which Plan Is Right for You?
For freelancers or solopreneurs, selecting the right Webflow plan depends on the scope of your work and how you plan to use your website. Whether you're showcasing a portfolio, blogging, or managing client projects, Webflow has plans that can meet your needs without overwhelming you with unnecessary features.
Recommended Plan: Basic or CMS Plan
For most freelancers and solopreneurs, the Basic Plan or CMS Plan will provide everything you need to build and maintain a professional-looking website. These plans offer flexibility and affordability, making them ideal for personal branding, portfolios, or small-scale client projects.
Basic Plan:
If you’re just starting out and don’t need to manage dynamic content, the Basic Plan is a budget-friendly option that gives you a professional site with essential features.
Why It’s Ideal:
The Basic Plan is perfect for creating a simple website with static pages, such as portfolios, landing pages, or small business websites. It offers more than enough features to showcase your work, get discovered online, and attract new clients.
Best For:
- Personal portfolios
- Landing pages
- Static business websites
- Blogs with minimal updates
Pro Tip: If your goal is to create a lightweight portfolio or personal site, the Basic Plan is a great starting point. It’s cost-effective and gives you all the essentials you need without extra features you may not use.
CMS Plan:
For freelancers managing multiple projects or posting regular content (like blogs or case studies), the CMS Plan is the best option. It allows you to create dynamic content, easily update it, and manage your site more efficiently.
Why It’s Ideal:
The CMS Plan offers more flexibility for freelancers who need to regularly update their site. With the CMS, you can organize dynamic content, such as blog posts, portfolios, or client testimonials, making it easy to add new content without manually updating every page.
Best For:
- Freelancers who need to manage dynamic content (e.g., blogs, case studies)
- Creatives showcasing multiple projects
- Personal websites with frequent updates
Pro Tip: Choose the CMS Plan if you’re planning to regularly add content or showcase a growing portfolio. The built-in content management features save you time and help you keep your site looking fresh without the hassle of manual updates.
When to Consider Webflow’s Workspace Plans:
For freelancers who collaborate with clients or manage multiple websites, Webflow’s Workspace Plans allow you to handle more complex workflows and give clients access to the projects you're working on.
Why It’s Ideal:
Workspace Plans allow you to invite clients or team members to collaborate on a project in Webflow. You can manage permissions, billing, and design tasks all in one place. This makes it easier to manage client relationships and streamline project workflows.
Best For:
- Freelancers who collaborate with clients or small teams
- Designers managing multiple websites
- Agencies working on multiple client projects
Pro Tip: Use the Workspace Plan to give clients limited access to their projects while maintaining full control over the design and technical aspects. This plan also helps streamline your billing process by allowing you to manage client payments directly.
4. Small Businesses: Scaling Your Website with Webflow
For small businesses, having a robust and scalable website is crucial to support growth, attract customers, and generate leads. Webflow offers plans specifically designed to handle the needs of growing businesses, allowing you to scale your online presence without compromising on performance or design.
Recommended Plan: CMS or Business Plan
Small businesses often need more than just a static website. Dynamic content management, better performance, and higher traffic limits are essential for growth. For these reasons, the CMS Plan or the Business Plan are the best options for small businesses looking to scale.
CMS Plan:
If your business revolves around regular content updates—such as blog posts, case studies, or product listings—the CMS Plan is ideal for managing dynamic content efficiently.
Why It’s Ideal:
With the CMS Plan, small businesses can easily manage and publish dynamic content like blog posts or customer testimonials. It also allows you to create and manage custom content types, making it easy to update your site without requiring extensive technical knowledge.
Best For:
- Small businesses with content-driven websites
- Businesses with portfolios, testimonials, or blogs
- Companies looking to manage content in-house without hiring a developer
Pro Tip: If your website is content-heavy or you plan to scale your blog or portfolio, the CMS Plan offers the flexibility to grow your content without rethinking your website structure.
Business Plan:
For businesses with high traffic, complex lead generation needs, or higher performance requirements, the Business Plan offers superior site performance, faster load times, and more bandwidth.
Why It’s Ideal:
The Business Plan is perfect for small businesses that rely on their website to generate leads, handle high traffic volumes, and provide a seamless user experience. With higher bandwidth, priority support, and faster performance, this plan ensures your site can handle more visitors without lagging or crashing.
Best For:
- Lead generation websites
- Businesses running paid marketing campaigns
- Websites with high traffic volumes
- E-commerce businesses with moderate traffic (without Webflow’s e-commerce features)
Pro Tip: If you’re planning to launch marketing campaigns or expect traffic spikes from paid ads or promotions, the Business Plan will help your website maintain optimal performance without sacrificing speed or uptime.
Why You Should Choose a Plan That Supports Growth:
For small businesses, choosing the right plan isn’t just about meeting today’s needs—it’s about planning for the future. Both the CMS and Business Plans provide flexibility and scalability, allowing you to add new features, handle more traffic, and grow your content without having to rebuild your site from scratch.
Pro Tip: Always plan for scalability. Start with the CMS Plan if you expect moderate growth, but upgrade to the Business Plan when you anticipate higher traffic or more advanced lead generation needs.
5. Startups: Planning for Scalability
Startups often need websites that are flexible, scalable, and capable of adapting as the business grows. A key factor for startups is choosing a plan that not only meets their current needs but also provides room for future growth without requiring a complete overhaul. Webflow’s CMS and Business Plans are ideal for startups aiming for scalability and long-term success.
Recommended Plan: CMS or Business Plan
Startups need websites that can scale as they grow, handle dynamic content, and accommodate increasing traffic as their business gains traction. Both the CMS Plan and the Business Plan offer the scalability and flexibility required for startups, depending on the business stage and growth projections.
CMS Plan:
For early-stage startups, the CMS Plan offers a great balance between flexibility and affordability, allowing them to build a robust website while managing dynamic content with ease.
Why It’s Ideal:
The CMS Plan allows startups to manage content, create blogs, and regularly update their site as their business develops. It’s perfect for startups focused on thought leadership, content marketing, and customer engagement, with easy-to-manage dynamic content capabilities.
Best For:
- Early-stage startups focused on content marketing
- Startups that need to frequently update their website
- Businesses building a content-driven audience (e.g., blogs, case studies, whitepapers)
Pro Tip: Startups in their early phases should opt for the CMS Plan to save costs while still having the ability to scale content as the company grows.
Business Plan:
For startups that expect rapid growth or need a performance-oriented website, the Business Plan provides enhanced bandwidth, faster load times, and more flexibility for lead generation and high traffic.
Why It’s Ideal:
The Business Plan offers faster performance and additional features to handle high traffic, making it ideal for startups that rely on marketing campaigns, lead generation, or paid advertising to drive growth. It’s perfect for scaling startups that need a robust website capable of handling surges in traffic without downtime.
Best For:
- Startups anticipating high traffic or running paid marketing campaigns
- Startups requiring enhanced performance and bandwidth for lead generation
- Rapidly scaling startups with complex user journeys or conversion paths
Pro Tip: If your startup plans to invest in digital marketing campaigns or expects rapid growth, upgrading to the Business Plan early can prevent site performance issues during traffic spikes and help maintain a seamless user experience.
Why Scalability Matters for Startups:
Startups need to be agile and prepared for sudden changes in traffic, new feature requirements, or the need to expand their website’s capabilities. Choosing the right plan from the start ensures your website can grow alongside your business, without needing to migrate or redesign later.
Pro Tip: Always leave room for scalability. As your startup grows, you can easily scale from the CMS Plan to the Business Plan to handle more traffic, add new features, or improve performance.
6. Enterprise-Level Solutions: Customizing Webflow for Large Businesses
For larger companies or enterprises that require custom solutions and enhanced performance, Webflow offers an Enterprise Plan designed to meet the unique needs of high-traffic websites and complex business requirements. This plan provides scalability, advanced security features, and dedicated support to ensure your website can handle large volumes of traffic, sensitive data, and intricate workflows.
Recommended Plan: Enterprise Plan
For businesses operating at an enterprise level, the Enterprise Plan offers the flexibility and power needed to ensure your website remains fast, secure, and fully customizable to meet your specific needs. This plan is highly customizable, making it ideal for enterprises that require high performance, compliance with security standards, and guaranteed uptime.
Enterprise Plan:
The Enterprise Plan provides advanced features such as dedicated account support, custom Service Level Agreements (SLAs), and increased security measures to ensure your website is protected and performs at the highest level.
Why It’s Ideal:
This plan is designed for large companies that need a website capable of handling high traffic volumes, complex integrations, and enhanced security protocols. With the Enterprise Plan, you get the flexibility to tailor Webflow to your business’s specific needs, including dedicated hosting, enhanced performance, and top-tier security.
Best For:
- Large companies with high traffic volumes
- Enterprises requiring advanced security and compliance measures
- Businesses handling sensitive data, requiring high uptime guarantees
- Companies needing tailored solutions and dedicated account management
Pro Tip: For businesses with complex workflows and high stakes in their online presence, the Enterprise Plan ensures that your website remains secure and optimized, with guaranteed support when you need it.
Why Enterprises Need Custom Solutions:
At the enterprise level, businesses often require custom solutions that address specific needs such as higher security, compliance with regulations, advanced integrations with third-party tools, and guaranteed site uptime. The Enterprise Plan is built to provide all these features, ensuring that your business can scale without limitations and maintain a seamless user experience.
Pro Tip: If your enterprise has unique technical requirements, consider working with Webflow’s team to create a tailored Enterprise Plan that fits your business needs. This ensures that your website can handle future growth, evolving business requirements, and global-scale traffic.
Conclusion:
Choosing the right Webflow plan is essential for building a website that meets your business’s specific needs, whether you're a freelancer, small business, startup, or large enterprise. By selecting a plan that supports your current goals and future growth, you ensure that your website remains fast, secure, and scalable as your business evolves.
Still unsure which Webflow plan is right for your business? Contact Oasis Flow for a free consultation, and let our team help you choose the best plan for your website needs.
